Last year one for the books, NEW Annual Report says
Thursday, March 29, 2012
The Network of Executive
Women set new records in membership, sponsorship and regional growth in its
10th anniversary year, according to the Network’s just released 2011 Annual Report.
Membership increased 51
percent to more than 5,000 and contributions from national sponsors grew 32
percent, NEW reported.
sponsors contributed $2.1 million to the Network in 2011, compared to $1.9
million from 72 national sponsors in 2010. National sponsorship represented
more than half of the Network’s $3.7 million income. The Network’s three
national conferences – NEW Diversity Forum, NEW Executive Leaders Forum and NEW
Leadership Summit – were responsible for nearly 26 percent of total income.
Regional events contributed nearly 13 percent, regional sponsorship comprised
more than 5 percent, and membership dues contributed nearly 4 percent.
Regional groups grew
from 16 to 19 in 2011, as NEW launched new regions in Atlanta and the Pacific
Northwest and organized two more groups in Phoenix and Houston. More than 500
cpg/retail industry leaders served the Network as regional group officers or
committee members. Attendance at formal regional events increased 33 percent
last year as nearly 9,000 Network members and supporters – students,
associates, managers, senior executives and CEOs – attended 34 learning events
hosted by NEW regions in the United States and Canada.
Two million impressions
initiatives included the redesign of the NEW Multicultural Workforce Conference
as the NEW CPG Retail Diversity Forum; the establishment of the CPG Retail
Diversity Hall of Fame; and a successful social media drive that increased
Facebook, LinkedIn and Twitter followers by a factor of five.
The Network also
published a best practices report connecting workforce diversity to business
results, created a YouTube channel and distributed 103,000 copies of a glossy
magazine celebrating the Network’s 10th anniversary. The commemorative edition
was part of a 10th anniversary awareness campaign that made more than 2 million
impressions on the cpg/retail industry.
Thousands of NEW members
benefited from the Network’s education programs in 2011. More than 1,000
participated directly in NEW Leadership Academy training webinars and hundreds
more watched during "lunch and learn” events or online in the NEW Study Hall.
Last year’s educational initiatives included the Network’s ongoing Knowledge
Bank series and an expanded trio of monthly newsletters and original research.
years after its founding, the Network of Executive Women has reached a turning
point,” said NEW President and CEO Joan Toth. "The consumer products and retail
industry has begun to leverage the talent and leadership skills of its women,
but we still have a long way to go. Together we have put diversity on the
industry’s agenda,” she said. "Now we must achieve real inclusion by making our
decision making as diverse as our customers. Nothing we do in our careers will
be more important than building this legacy.”
2011 Annual Report