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Last year one for the books, NEW Annual Report says

Thursday, March 29, 2012  
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The Network of Executive Women set new records in membership, sponsorship and regional growth in its 10th anniversary year, according to the Network’s just released 2011 Annual Report.

Membership increased 51 percent to more than 5,000 and contributions from national sponsors grew 32 percent, NEW reported.

Seventy-three national sponsors contributed $2.1 million to the Network in 2011, compared to $1.9 million from 72 national sponsors in 2010. National sponsorship represented more than half of the Network’s $3.7 million income. The Network’s three national conferences – NEW Diversity Forum, NEW Executive Leaders Forum and NEW Leadership Summit – were responsible for nearly 26 percent of total income. Regional events contributed nearly 13 percent, regional sponsorship comprised more than 5 percent, and membership dues contributed nearly 4 percent.

Regional groups grew from 16 to 19 in 2011, as NEW launched new regions in Atlanta and the Pacific Northwest and organized two more groups in Phoenix and Houston. More than 500 cpg/retail industry leaders served the Network as regional group officers or committee members. Attendance at formal regional events increased 33 percent last year as nearly 9,000 Network members and supporters – students, associates, managers, senior executives and CEOs – attended 34 learning events hosted by NEW regions in the United States and Canada.

Two million impressions

Successful 2011 initiatives included the redesign of the NEW Multicultural Workforce Conference as the NEW CPG Retail Diversity Forum; the establishment of the CPG Retail Diversity Hall of Fame; and a successful social media drive that increased Facebook, LinkedIn and Twitter followers by a factor of five.

The Network also published a best practices report connecting workforce diversity to business results, created a YouTube channel and distributed 103,000 copies of a glossy magazine celebrating the Network’s 10th anniversary. The commemorative edition was part of a 10th anniversary awareness campaign that made more than 2 million impressions on the cpg/retail industry.

Thousands of NEW members benefited from the Network’s education programs in 2011. More than 1,000 participated directly in NEW Leadership Academy training webinars and hundreds more watched during "lunch and learn” events or online in the NEW Study Hall. Last year’s educational initiatives included the Network’s ongoing Knowledge Bank series and an expanded trio of monthly newsletters and original research.

"Ten years after its founding, the Network of Executive Women has reached a turning point,” said NEW President and CEO Joan Toth. "The consumer products and retail industry has begun to leverage the talent and leadership skills of its women, but we still have a long way to go. Together we have put diversity on the industry’s agenda,” she said. "Now we must achieve real inclusion by making our decision making as diverse as our customers. Nothing we do in our careers will be more important than building this legacy.”

2011 Annual Report

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