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Coty promotes NEW Ambassador Cristina Martinho

Thursday, May 3, 2012  
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Network of Executive Women Ambassador Cristina Martinho has been promoted to trade marketing director of the TravelRetail and Export Americas division of Coty Inc. In her new role, Martinho will be responsible for the trade marketing strategy of the philosophy brand and of Coty Beauty brands distributed in Travel Retail Americas, including Lady Gaga and Guess fragrances and the OPI cosmetic brand.

Previously she served in Coty’s Beauty US division as director, overseeing the trade marketing fragrance and personal care team. In that role she was instrumental in improving promotional profitability, creating larger in-store events, creating aggressive strategies for growth within the holiday season and managing new launches. Martinho joined Coty in 2003 and has held positions in marketing, category management and sales strategy.

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