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Members discover ways to get noticed at Twin Cities event

Monday, May 21, 2012  
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More than 350 Network of Executive Women members and supporters learned to be their own best publicist at the NEW Twin Cities spring networking event, May 8 at the DoubleTree in Bloomington, Minn.

Jessica Kleiman and Meryl Weinsaft Cooper, authors of Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work, shared the publicity tactics they've used throughout their more than 30 collective years of experience in the public relations industry. The duo offers tips on managing your reputation, building your brand and getting positive attention in the workplace.

"To be your best self all the time, you need to make sure you are communicating a consistent story,” Kleiman, vice president of public relations for Hearst Publications, noted. "Even in an informal environment, you need to be aware of what you project.”

Spontaneity, she added, "takes a lot of practice.”

NEW members came away from the event ready to act on the public relations experts’ advice and insights. The authors, who have been early adopters of technology and social media, made an impression on NEW Twin Cities committee leader Tamara Multerer of Cargill when they cautioned attendees to remember to talk to each other. "It’s still one of the most effective ways to make a connection or impression,” Multerer noted.

NEW Twin Cities Secretary Vicki Schwartz, vice president of supply chain for Schwan’s Consumer Brands, was surprised to learn the amount of time it takes to make an impression: One-tenth of a second. "That reinforces the saying, ‘You only have one chance to make an impression,’” she said.

Joanne Lauckner, customer marketing manager-Target, for Colgate-Palmolive, said her most valuable takeaway was the authors’ "crazy test” for potential employees: What are the last three books you have read? What was the last trip you took? What are your hobbies? "These are simple questions that give foresight into whether or not an individual is interesting, creative and a consummate learner,” she said. "Someone that is creative outside of work is more likely to be creative at work.”

Julie Melbye, director, for McKinley Group, said the speaker’s advice on making lemonade out of lemons could be transformative. "Keeping calm and laying out options for recovering from a mistake could make your career if you handle it in the right way,” she said.

Among the organizations sending delegations to the event were Acosta, Advantage Sales & Marketing, The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, Concordia University, Del Monte Foods, General Mills, Hormel Foods, Kellogg Company, Kimberly-Clark Corporation, Kraft Foods, Lawrence Merchandising, Mars Chocolate, MOM Brands, Procter & Gamble, PepsiCo, Schwan’s Consumer Brands, SUPERVALU and Target Corporation.

NEW Twin Cities Co-Chair Holly Swanson
of Del Monte Foods welcomes a crowd of
more than 300 to the region’s spring event.


Melody Watson of Coca-Cola Refreshments
shares details about  mentoring efforts.


NEW Twin Cities Secretary Vicki Schwartz and Kim Brunner, both of Schwan’s
 Consumer Brands, network with NEW Twin Cities Co-Chair Holly Swanson
 and Joanne Lauchner of Colgate-Palmolive.


Public relations experts Jessica Kleiman and Meryl Weinstadt Cooper offered
advice on gaining positive attention in the workplace.

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