Members discover ways to get noticed at Twin Cities event
Monday, May 21, 2012
More than 350 Network of Executive Women members and
supporters learned to be their own best publicist at the NEW Twin Cities spring
networking event, May 8 at the DoubleTree in Bloomington, Minn.
Jessica Kleiman and Meryl Weinsaft Cooper, authors of Be Your Own Best Publicist: How to Use PR
Techniques to Get Noticed, Hired and Rewarded at Work, shared the publicity
tactics they've used throughout their more than 30 collective years of
experience in the public relations industry. The duo offers tips on managing
your reputation, building your brand and getting positive attention in the
"To be your best self all the time, you need to make sure
you are communicating a consistent story,” Kleiman, vice president of public
relations for Hearst Publications, noted. "Even in an informal environment, you
need to be aware of what you project.”
Spontaneity, she added, "takes a lot of practice.”
NEW members came away from the event ready to act on the public
relations experts’ advice and insights. The authors, who have been early
adopters of technology and social media, made an impression on NEW Twin Cities
committee leader Tamara Multerer of Cargill when they cautioned attendees to
remember to talk to each other. "It’s still one of the most effective ways to
make a connection or impression,” Multerer noted.
NEW Twin Cities Secretary Vicki Schwartz, vice president of
supply chain for Schwan’s Consumer Brands, was surprised to learn the amount of
time it takes to make an impression: One-tenth of a second. "That reinforces
the saying, ‘You only have one chance to make an impression,’” she said.
Lauckner, customer marketing manager-Target, for Colgate-Palmolive, said her
most valuable takeaway was the authors’ "crazy test” for potential employees: What
are the last three books you have read? What was the last trip you took? What
are your hobbies? "These are simple questions that give foresight into whether
or not an individual is interesting, creative and a consummate learner,” she
said. "Someone that is creative outside of work is more likely to be creative
Julie Melbye, director, for
McKinley Group, said the speaker’s advice on making lemonade out of lemons
could be transformative. "Keeping calm and laying out options for recovering
from a mistake could make your career if you handle it in the right way,” she
Among the organizations sending
delegations to the event were Acosta, Advantage Sales & Marketing, The Coca-Cola
Company, Colgate-Palmolive, ConAgra Foods, Concordia University, Del Monte
Foods, General Mills, Hormel Foods, Kellogg Company, Kimberly-Clark Corporation,
Kraft Foods, Lawrence Merchandising, Mars Chocolate, MOM Brands, Procter &
Gamble, PepsiCo, Schwan’s Consumer Brands, SUPERVALU and Target Corporation.
NEW Twin Cities Co-Chair Holly Swanson
of Del Monte Foods welcomes a
more than 300 to the region’s spring event.
Melody Watson of Coca-Cola Refreshments
shares details about mentoring efforts.
NEW Twin Cities Secretary Vicki Schwartz and Kim Brunner,
both of Schwan’s
Consumer Brands, network with NEW Twin Cities Co-Chair Holly
and Joanne Lauchner of Colgate-Palmolive.
Public relations experts Jessica Kleiman and Meryl Weinstadt
advice on gaining positive attention in the workplace.