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Mission & Vision

woman with it is time button

It’s time for a more flexible, collaborative, inclusive and authentic workplace. NEW is working with our members, partners and allies to transform the retail and consumer goods industry, grow business, advance women leaders and create a better workplace for everyone.  


To advance women, grow business and transform our industry’s workplace through the power of our community.


A workplace with no limits.


It’s time for a new workplace. One that’s less rigid and more flexible. Less authoritative and more collaborative. Less conformist and more diverse. More authentic and less impersonal. NEW is creating a new model for workplace transformation. To advance women and create a workplace with no limits for everyone.  

It’s time for transformation

Thousands of retail and consumer goods executives have joined NEW’s It’s Time movement for women’s leadership and workplace change. Be a part of our movement and join NEW now,