Tags: Female Consumer

Female Consumer

For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions.
“What is that delicious smell?” I thought to myself, as I strode into a local Anthropologie store. The scent was a little bit floral, a little bit woody and it seemed to be saying to me, “Stay awhile, what’s your hurry? We have so much here for you to enjoy.”
Visual communication has risen in parallel with women’s economic power, which means it's a smart idea to conduct a review of your marketing images to make sure they’re still relevant.
The Rolling Stones make it look effortless, but keeping your brand cool as it ages is no easy feat.