Bridget Brennan is CEO of consulting firm Female Factor and author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers. She is a blogger for Forbes, where this blog first appeared.
For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions.
“What is that delicious smell?” I thought to myself, as I strode into a local Anthropologie store. The scent was a little bit floral, a little bit woody and it seemed to be saying to me, “Stay awhile, what’s your hurry? We have so much here for you to enjoy.”