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NEW partners respond to Hurricane Harvey

Hurricane rescue

NEW partners and other industry companies have responded to the historic devastation of Hurricane Harvey with historic levels of support.

BP donated 200,000 gallons of gasoline for first responders in the Houston area to use in cleanup efforts and to Harris County’s Office of Emergency Management and the City of Houston. The gasoline donations followed, a $750,000 donation BP and the BP Foundation divided evenly among the American Red Cross, Greater Houston Community Foundation and the United Way of Greater Houston

Tyson Food’s Meals that Matter Disaster Relief program served 397,000 meals to residents and volunteers as of September 7, sending cooks, corporate office staff and portable kitchens to the scene.

The Coca-Cola Foundation has pledged $1 million to the American Red Cross for disaster relief in the Southeastern U.S. and the Caribbean. The company also is matching employee donations to a fund assisting Coca-Cola associates.

Chevron announced it is making a $1 million donation to the American Red Cross.

Clorox is sending much-needed household supplies. It is also a top donor to the American Red Cross Annual Giving Program, providing critical Harvey relief.

Other NEW partners providing Harvey relief through this program include Altria, American Express, Costco, Home Depot, Mondelēz, PepsiCo Foundation, Procter & Gamble, SC Johnson, Target, Walmart and the Walmart Foundation.

CVS Health and its foundation announced $200,000 in cash and in-kind product donations, including $50,000 each to the Greater Houston Community Foundation and the American Red Cross and $25,000 to the Salvation Army.

Johnson & Johnson is working with three key partners already on the ground in Texas: AmeriCares, which is providing medicine and assistance to emergency shelters; Heart to Heart International, which is deploying a mobile medical unit; and Save the Children.

The Kellogg Company is nourishing flood victims with 30 million food servings and a $100,000 donation to relief organizations. It’s partnering with Feeding America.

In Irving, Texas, executives with Kimberly-Clark were staging “a significant product donation including diapers, wipes, bath tissue and feminine care products,” said Bob Brand, director of external communications.

The Kroger Co. is taking its relief efforts viral. For every social share of the #KrogerCares post, the Kroger Co. Foundation will donate $5 to the Houston Food Bank, up to $100,000. The Houston Food Bank, America’s largest food bank serving 600 hunger relief charities in 18 southeast Texas counties.

Nestlé Waters sent truckloads of bottled water to Texas and Louisiana. As of Wednesday, Nestlé Waters has sent more than 1.3 million bottles of water to aid storm victims.

PepsiCo Inc. and its foundation made a major commitment, including a $1 million grant to the American Red Cross to provide vital resources to hurricane victims across Texas and other impacted communities. "PepsiCo's focus is on helping those in need during this difficult time," said Indra K. Nooyi, chairman and CEO of PepsiCo. "I'm proud that our people and our partners are coming together to provide critical support."

Procter & Gamble will be working with Cincinnati-based nonprofit Matthew 25 to donate P&G products to the affected areas “once emergency operations have ended and people begin to return home.” A “Tide Loads of Hope” truck been sent in with “washers, dryers and everything else people in the disaster area need to do laundry."

Wal-Mart Stores Inc. is matching customer donations made to American Red Cross in Wal-Mart stores through September 16 for Harvey and Irma relief. The company's total commitment toward hurricane relief in 2017 amounts to $30 million. "We are on the ground to help our friends and neighbors in the Gulf region and we'll continue to be in the tough days, weeks and months ahead," said President and CEO Doug McMillon." Funds will support organizations including American Red Cross Disaster Relief, the Salvation Army, Feeding America, Convoy of Hope, Team Rubicon and the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation.

Visa is contributing $250,00 to the American Red Cross and double-matching employee donations to the American Red Cross. Other NEW partners donating supplies or providing cash contributions include Mars and Mars PetCare.

NEW retailers are accepting donations at their stores, including Albertsons and Safeway, Kroger and Duane Reade and Walgreens. Walgreens has also donated $200,000 to American Red Cross relief efforts.

Unilever is sending $25,000 to support the distribution of emergency relief supplies such as food, water and medicine. 

“A crisis like this brings out the best in our communities, our partners and our people,” NEW President and CEO Sarah Alter said. “NEW is touched to see so many of our partners not just open their wallets but their hearts.”

Share your #Harvey story in our NEW Member Community or post on Twitter @NEWnational.